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Sunday, May 15, 2011

Is Stardoll Trying to Make Kids Feel Bad? ISDW Investigates

You're browsing a club's discussion topics, and you notice that have the users half golden stars next to their names. You're looking for a new outfit, and you notice all the cute clothes have the same golden star. When you're a young kid, this makes you jealous. Golden stars symbolize good deeds and positive things, you want a star next to your name. Even the label SUPERSTAR sounds great! But it's going to take some $$$ to get there.

Next time you log on, notice that most teenagers are not paying members. Is this because they are smart enough to say no? Personally, I am a teenager and I do not pay for stardoll anymore. I got my account (birdy44) in 2006 and used to pay monthly for my membership, but I look back now and laugh.

Do you think the way Stardoll drags users in with superstar benefits is wrong or OK? Stardoll has to make money somehow, to keep the site up and make a profit, but they get a lot of cash from advertising and I think the extra push to get paying users is unnecessary, though I am glad that you at least get a basic membership for free.

New Stardoll Currency: Starcoins


Above is the coin converter, click to enlarge.


Stardoll has added a new type of currency: Starcoins. The change in currency makes it so Stardollars are for superstars only, and Starcoins are for non-superstars. Ex-superstars can convert their stardollars to starcoins here: http://www.stardoll.com/en/account/index.php?show=earnStarcoins
1 stardollar is equal to 10 starcoins. You can earn 40 a day, similar to the previous 5 stardollars a day in the way that you can't buy much with them since most things available cost 30+ Starcoins.

Basically, stardoll is trying to make it look like superstars get things for a cheaper price.
Below are some examples of how much higher the prices for starcoins look.
**Click photos to enlarge!